africandiamonds.world · The Global Platform
African
Natural
Diamonds
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Where origin meets opportunity
"The platform that showcases and connects Africa's diamond sector and ecosystem to the world — retelling the narrative of natural African diamonds to a new generation, growing consumer demand and the economic and social viability of the industry."
We operate co-located activations at the world's major events, festivals, and exhibitions — placing Africa's natural diamond story where the most influential decision-makers already gather. Beyond events, we facilitate and nurture a year-round pipeline of relationships that converts perception into commercial traction. Central to our mission: retelling the narrative of African natural diamonds to a new, global, and young audience.
Our team has activated at Cannes for two consecutive years — building one of the most trusted independent platforms at the festival. Operating a 30,000-strong curated global database, delivering a full week of curated networking, one-to-one meetings, panel sessions, and premium hosted events. Every logistic, every guest, every introduction — managed end to end.
A carefully curated four-day programme at Cannes 2026 — from an intimate private villa showcase to a week of deal-making, dinners, and cultural celebration. Each day is purposeful, each room is curated, every conversation is pre-arranged.
A curated multimedia exhibition hosted within an exclusive private villa in Cannes — chaired and co-hosted by Dr M'zée Fula-Ngenge (ADC) and Mr António Oliveira (ADMA). An intimate gathering of 40–60 leaders: industry innovators, cultural icons, tastemakers, collectors, investors and global press. Equal parts celebration and statement — Africa is now setting the terms of its own story.
Two days of private, curated commercial activity — pre-arranged one-to-one meetings, personalised activations, and invitation-only dinners. Every meeting is purposeful, pre-qualified, and commercially focused. The conversations that move from Cannes to commercial reality are made here.
The flagship 88Percent day — where the Global Majority culture drives economic power. A full day of sessions, panels, and conversations with storytellers, creators, and brand leaders shaping cultural resonance, market relevance and growth for global brands. Culminating in the 88% Power List Party.
The platform operates year-round — facilitating and nurturing relationships between Africa's diamond industry and global partners. Cannes is the catalyst. Angola is the conversion. The year-round pipeline ensures every connection deepens into long-term commercial outcome.
A full week of curated sessions, one-to-one business meetings, panel programming, and evening events at Cannes — establishing a 30,000-strong global database of brand and cultural leaders and building the platform infrastructure on which the African Diamond Showcase is built.
A headline session with a world-renowned global cultural leader drew significant international attention and elevated the platform's profile. 3,500+ registrations. 57 commercial deals agreed through onsite curated meetings. 200+ creators in attendance.
Sponsors and partners are actively encouraged to invite their own global partners, clients, and contacts to attend all platform activations — extending the commercial network and amplifying outcomes for every participant.
The Angola Trade Mission converts Cannes conversations into in-country commercial outcomes — bringing international partners, buyers, investors, and brand decision-makers directly to Angola's diamond operations, processing facilities, and government stakeholders.
Designed to consolidate relationships established at Cannes and across the platform, the Mission ensures every in-country meeting is purposeful, pre-qualified, and commercially ready.
All platform participants receive priority access and inclusion in the Angola Trade Mission programme.
Direct access to CMOs, luxury brand buyers, and global influencers. Pre-arranged introductions aligned to your specific commercial objectives.
Africa's natural diamond origin story told directly to global CMOs, next-generation influencers, and the cultural voices who shape what the world desires — at the world's most influential creative gathering.
Supply partnerships, licensing, and retail channel access with pre-qualified counterparts. 57 commercial deals were agreed at a single activation.
Co-branded invitations, bespoke signage, and diamond-inspired visual storytelling woven throughout the venue and evening programme.
Professional photography and creator-led content extending your brand's visibility to a 30,000-strong curated global database of decision-makers.
Opted-in contact data and a 12-month partnership support programme via Alliance Development Partners and 88Percent's global network.
Shifting the global narrative into real commercial outcomes — partnerships, brand associations, and retail channels generating measurable revenue.
Building enduring consumer desire for natural diamonds through cultural storytelling, brand partnerships, and influencer activation.
Commercial growth anchored in shared prosperity — local beneficiation, job creation, community wealth, and policy alignment.
Introductions through Capital 88 to investors committed to beneficiation infrastructure and community wealth sharing.
International partners connected directly to African diamond operations within 12 months of Cannes.
A sustained 12-month programme of curated introductions ensuring every Cannes connection is nurtured through to outcome.
Veteran mining engineer and global economist with 40+ years in the diamond industry. Chairman of the African Diamond Council. Co-Host and Chair of Proceedings of the African Diamond Showcase.
Chief Marketing Officer at Cassava Technologies. 20+ years across technology, FMCG and payments. Senior roles at Mastercard and Heineken. Brand strategy and storytelling across Africa and international markets.
Senegalese financier and Executive Chairman of Silverbacks Holdings. 20+ years global finance across the IMF, Afreximbank, and private equity. Focused on scaling African-born businesses globally.
Globally recognised for transforming modern marketing through data, creativity and culture. Champion of innovation at the intersection of brand, technology and business growth.
Award-winning Scottish-Ghanaian film and TV executive. Head of Original Brands at Sky. Two decades at Universal and major studios. Champion of the African creative economy.
Global sales, marketing and creator economy leader. Founder of Gravana, an AI platform helping brands decode data, culture and commerce across emerging markets.
Brand strategist with 25+ years in partnerships, fundraising, and cultural storytelling. Generated over £15M in sponsorship and sales. Built and delivered event and cultural platforms across Cannes, New York, and London.
27 years across Africa, Middle East, Asia and Latin America. Delivered 100+ global events and 50+ executive programmes. Generated £50M+ in sponsorship and programme revenues. Trade, investment and venture capital strategist.
African Political Communications Strategist of the Year (2024). Specialist in geopolitical risk and media relations. Previously Weber Shandwick, Washington D.C. MA International Relations, King's College London.
Founder of Canne Event Agency. 15+ years delivering high-profile events on the French Riviera including Cannes, MIPIM, and the Film Festival. Clients include L'Oréal, Variety, Spotify, and Canva.
20+ years in investment, advisory, and private sector growth in emerging markets. Former European Bank for Reconstruction and Development. ACCA-qualified. Former Editor, The Economist.
General Manager of Media For All CIC. Co-chairs the Advertising Association's Asian Talent Working Group. WACL Talent Award winner. Member of The Media Leader Future 100 Club.
15+ years in business strategy, operations, and stakeholder engagement. Leads operational delivery and complex partnerships. Lectures in MBA sessions at SOAS, University of London.
Co-host of the African Diamond Showcase and the Night of African Diamonds. A leading figure in the African diamond manufacturing sector, bringing deep industry expertise and a pan-African network to the platform's commercial and advocacy mission.
Lead commercial activation and partnership strategy organisation — connecting Africa's diamond industry with the global commercial and investment network across all platform activations and trade missions.
Whether you are an African diamond industry principal, a global luxury brand, an investor, or a cultural leader — there is a place for you in the African Natural Diamonds platform.
I am interested inThe African Diamond Showcase at Cannes 2026 is by invitation only. For attendance, sponsorship, the Angola Trade Mission, or platform partnership, contact the project lead directly.
tori@88percent.co.uk Platform partners
88Percent · African Diamond Council (ADC)
African
Diamond Manufacturers Association (ADMA)
Capital 88 ·
Alliance Development Partners
Perception to commercial traction. Global consumer demand growth. Socio-economic impact. Building a global ecosystem that sustains Africa's natural diamond industry and shares its prosperity — from origin to aspiration.
tori@88percent.co.uk · africandiamonds.world